Riyadh: The Sultanate of Oman will take part in the 26th session of the General Assembly of the United Nations Tourism Organization, to be held in Riyadh, Kingdom of Saudi Arabia, from November 7 to 11, 2025, under the theme ‘AI-powered Tourism: Redefining the Future.’ Oman’s delegation to the meeting will be led by Salim Mohammed Al Mahrouqi, Minister of Heritage and Tourism.

According to Oman News Agency, the session will see the election of a new Secretary General for the UN Tourism Organization. It will also review the Secretary General’s report on current trends in international tourism and the financial situation of the UN Tourism Organization.

The minister stated that the meetings of the UN Tourism Organization provide opportunities to exchange experiences and discuss key issues relevant to global tourism, including innovation, digital transition, and artificial intelligence (AI). He noted that technology and education have become two basic pillars for building a smart and sustainable tourism sector.

The minister highlighted that the Ministry is developing national expertise in the fields of digital tourism and destination management. He emphasized that tourism has developed into an integrated system for development and building bridges among people from different cultures. He explained that the use of AI and digital technologies will contribute to improving the experience of tourists, enhancing the efficiency of operational procedures, and supporting innovation in the management of tourist destinations and services.

Furthermore, the minister stressed the importance of investing in human capital to achieve competitiveness and sustainability in the tourism sector.