Oman’s Adventure Tourism Experience Program Launches in Muscat

Muscat: The “Oman’s Adventure Tourism Experience” program, organized by the Ministry of Heritage and Tourism, commenced today with participation from a delegation of the Saudi Tourism Authority and several Saudi companies specializing in the tourism sector. The event runs from May 25-28 and aims to showcase Oman’s expertise in adventure tourism regulation while facilitating knowledge exchange with Omani companies in this field.

According to Oman News Agency, this initiative is part of a strategic partnership between Oman and Saudi Arabia, focusing on enhancing bilateral tourism cooperation, especially in the adventure tourism sector, which is experiencing rapid growth both regionally and internationally. Oman and Saudi Arabia’s diverse natural, geographical, and geological environments make them ideal locations for this tourism segment.

Fakhriya Khamis Al Ghassani, Director of Product Development and Tourism Experiences at the Ministry of Heritage and Tourism, highlighted that the program aligns with the Ministry’s efforts to regulate and develop adventure tourism under international standards and frameworks. This supports the objectives of “Oman Vision 2040” to diversify and sustain the tourism sector.

She noted that the program serves as a platform to highlight the experiences of licensed Omani companies, showcase the Ministry’s advancements in infrastructure and regulation, and strengthen partnerships with the private sector. Al Ghassani emphasized the importance of regional collaboration, particularly with Saudi Arabia, to enhance mutual tourism and provide integrated, enriching experiences for visitors.

The opening ceremony included a visual presentation by the Ministry on Oman’s adventure tourism landscape, along with interactive showcases by leading Omani companies and adventurers. The first day featured a specialized exhibition where Omani firms displayed cutting-edge adventure equipment, highlighting compliance with international safety standards.

The program also includes field visits to key tourist destinations, such as Al Jabal Al Akhdhar in A’Dakhiliyah Governorate.