London:The Sultanate of Oman is actively participating in the World Travel Market (WTM) in London, aiming to boost its international tourism presence. The event, which continues until November 5, sees the Ministry of Heritage and Tourism representing Oman, with 29 institutions from the Omani tourism sector involved to promote the country's unique tourism offerings.

According to Oman News Agency, the Omani pavilion at the WTM serves as a platform to foster commercial partnerships and cooperation with major travel companies, tour operators, and international airlines. This initiative is part of Oman's broader strategy to strengthen its position in international tourism markets, showcasing diverse experiences that blend heritage, culture, and natural beauty.

Sayyid Ibrahim Said Al Busaidi, the Minister of Heritage and Tourism, emphasized the importance of Oman's participation in the global forum, highlighting the country's diverse experiences that include natural landscapes, historic sites, and traditional markets. He noted that this participation underscores a commitment to sustainable tourism development, supporting economic growth and the objectives of "Oman Vision 2040."

The first day of the event included meetings between Omani officials and representatives from Saudi Arabia, Egypt, and Qatar to discuss tourism cooperation. Oman also announced its hosting of the Exclusive Wedding Planners Congress in 2027, reinforcing its status as a premier destination for luxury events.

Additionally, the participation of small and medium enterprises and Oman Airports at the WTM highlights efforts to integrate tourism and aviation sectors, with a focus on expanding air connectivity and strategic partnerships. These initiatives aim to enhance Oman's competitiveness and economic growth through increased tourism.