Muscat: The Governorate of A’Dakhiliyah is preparing to launch the Al Jabal Al Akhdar Festival, scheduled to run from 15 July to 30 August 2025. A preparatory meeting, held in the Wilayat of Al Jabal Al Akhdar today, discussed the organizational and logistical plans for the festival. The meeting was attended by Sheikh Sultan bin Mansour Al Ghufaili, Wali of Al Jabal Al Akhdar, along with representatives from government and private entities, civil society organizations, and event operators.
According to Oman News Agency, the upcoming edition of the festival will feature a range of tourism, entertainment, and cultural activities that highlight the unique natural and climatic features of Al Jabal Al Akhdar, reinforcing its status as a premier summer destination for visitors from within and outside the Sultanate of Oman. The meeting also emphasized enhancing institutional coordination among stakeholders to ensure a well-organized festival that meets visitors’ expectations. Discussions also covered improving the overall tourist experience, reviewing event site readiness, infrastructure plans, health monitoring, and visitor flow management, along with all supporting services.
A visual presentation was given summarizing the outcomes of the 2024 Al Jabal Al Akhdar Summer Festival, including visitor numbers, hotel occupancy rates, and community engagement levels. This step aims to build on past successes and achieve greater economic and tourism impact this year. Additionally, the meeting outlined various planned activities, including theatrical performances, entertainment programs, sports events, and cultural showcases.
A special presentation introduced the “Gulf Knights Forum,” a new addition to this year’s festival, targeting equestrian enthusiasts from GCC countries. The forum will feature heritage and competitive programs, enriching the festival’s regional appeal and fostering cultural exchange. Al Jabal Al Akhdar Festival 2025 aligns with A’Dakhiliyah Governorate’s efforts to boost domestic tourism, stimulate economic activity, and create temporary employment opportunities by supporting small and medium enterprises (SMEs) and local producers, offering them participation and promotional opportunities.
The governorate is also promoting summer events through its “Our Summer is Cool” campaign, which highlights the temperate climate and tourist attractions of A’Dakhiliyah.