Salalah: A two-day design thinking conference, which kicked off in Salalah today, explored the role of artificial intelligence (AI) in developing innovative solutions and enhancing design operations. Dr. Ahmed Mohsen Al Ghassani, Chairman of Dhofar Municipality, was the chief guest at the opening of the conference, themed “Redesigning the Future: Design Thinking to Solve Contemporary Challenges”.

According to Oman News Agency, the conference, organized by the Ministry of Labour, offers an opportunity for leaders from public and private sector establishments to meet with experts in the fields of design, innovation, and public administration. The event will address strategies for supporting cultural and social change, the role of innovation in bringing about positive transition, and the importance of innovative thinking in addressing challenges.

The conference also deals with audience analysis measures, converting ideas into feasible projects, global successful business models, and the impact of sustainable design and innovative marketing on improving the quality of services and products.