Al-ammariyah: In the serene natural landscape of Al-Ammariyah, northwest of Riyadh, stands an ecotourism destination that embodies harmony between people and the land. It blends authentic agricultural experiences with the vibrancy of contemporary entertainment, set within a rural landscape that brims with tranquility and engagement.

According to Saudi Press Agency, ecotourism is a modern trend in the sustainable entertainment industry, where knowledge merges with experience, transforming agricultural work into an engaging activity that reconnects visitors with the roots of the land, offering them a moment of serenity within a vibrant landscape rich in life and flavor.

Strawberry farms in Al-Ammariyah have emerged as inspiring models for investing in environmental resources, growing beyond traditional agricultural green spaces into multifaceted destinations that offer educational activities, field trips, and family events, providing visitors with a memorable and enriching experience.

The farms have undergone a qualitative shift in recent years, transforming from their traditional style into vibrant destinations that welcome visitors during their interactive seasons. Visitors enjoy a hands-on strawberry-picking experience and learn about the agricultural cycle from seed to fruit, in an experience that enriches the senses and promotes environmental awareness.

The geographical location of Al-Ammariyah, with its fertile soil and moderate terrain, provides an ideal environment for strawberry cultivation, supported by modern technologies such as hydroponics and greenhouses. The technologies contribute to increased production efficiency while demonstrating a commitment to innovation and adherence to sustainable environmental practices.

The experience expands to include live workshops on organic farming and cooking experiences that showcase local strawberry-derived products, such as juices, jams, and desserts, shaping the visit into a rich and memorable experience infused with warmth and the authentic character of rural life.

The farms offer rustic-style cafes and rest areas overlooking the orchards, allowing visitors to enjoy the beautiful scenery and immerse themselves in a unique relaxation experience, where mental serenity meets the rich fragrance of the earth and the scent of fresh strawberries.

The farms embody integrated agricultural tourism, based on the concept of learning through entertainment. They provide an inviting environment for all family members, relying on innovative environmental solutions to cool the atmosphere during the summer, making visits possible year-round, and ensuring a comfortable visitor experience.