Muscat, UNICEF and the Children First
Association, under the guidance of Sayyida Dr. Muna bint Fahd al-
Said, signed an MoU confirming their joint partnership to advocate for
children in Oman.
The two organisations will collaborate on raising awareness
among the public about key issues relating to children.
This is a strategic step to further improve our government endeavours
towards enhanced services to children across a wide spectrum like
education, health, inclusion and many more, commented Sayyida
The MoU comes as a part of UNICEF’s strategic agenda to
diversify partnerships and engage all levels of society, including civil
society, to better outcomes for children.
The Children First Association will support UNICEF in their
communication for development agenda, a pillar of the organisation’s
Country Programme in the Sultanate. The programme will entail
developing messages directed to raise awareness about and
encourage action towards health, education, nutrition, protection, and
the inclusion of children with disabilities across Oman.
Lana al-Wreikat, UNICEF Oman Representative, said of the
partnership, This is a key partnership for all of us and we are looking
forward to working with Sayyida Muna and the wider Children First
Association to support children in Oman. This is our first partnership
with a civil society organization and a part of our efforts to broaden our
partnerships beyond government and private-sector, to reach more
levels of the community and better spread awareness about child-
related matters. This partnership will unlock new potential for us to
reach more children and achieve better outcomes. The Children First
Association and Sayyida Muna are a particularly pertinent partner as
their core commitment to achieving a sustainable tomorrow for our
children is at the heart of our shared agendas.
The signing ceremony, hosted at the new Children’s Library in
Shatti Al Qurum in Muscat, also included the launch of UNICEF
mascots, ‘Saif & Muzna.’ The mascots, developed as a part of the
partnership agreement, will be used to engage children and deliver the
joint messages to the public.
As a part of their joint Country Programme with the government
of Oman, UNICEF work on improving education and increasing
awareness around specific child-related indicators to bolster
institutional capacity and knowledge to produce better outcomes for
Source: Oman News Agency