Muscat, UNICEF and the Children First

Association, under the guidance of Sayyida Dr. Muna bint Fahd al-

Said, signed an MoU confirming their joint partnership to advocate for

children in Oman.

The two organisations will collaborate on raising awareness

among the public about key issues relating to children.

This is a strategic step to further improve our government endeavours

towards enhanced services to children across a wide spectrum like

education, health, inclusion and many more, commented Sayyida


The MoU comes as a part of UNICEF’s strategic agenda to

diversify partnerships and engage all levels of society, including civil

society, to better outcomes for children.

The Children First Association will support UNICEF in their

communication for development agenda, a pillar of the organisation’s

Country Programme in the Sultanate. The programme will entail

developing messages directed to raise awareness about and

encourage action towards health, education, nutrition, protection, and

the inclusion of children with disabilities across Oman.

Lana al-Wreikat, UNICEF Oman Representative, said of the

partnership, This is a key partnership for all of us and we are looking

forward to working with Sayyida Muna and the wider Children First

Association to support children in Oman. This is our first partnership

with a civil society organization and a part of our efforts to broaden our

partnerships beyond government and private-sector, to reach more

levels of the community and better spread awareness about child-

related matters. This partnership will unlock new potential for us to

reach more children and achieve better outcomes. The Children First

Association and Sayyida Muna are a particularly pertinent partner as

their core commitment to achieving a sustainable tomorrow for our

children is at the heart of our shared agendas.

The signing ceremony, hosted at the new Children’s Library in

Shatti Al Qurum in Muscat, also included the launch of UNICEF

mascots, ‘Saif & Muzna.’ The mascots, developed as a part of the

partnership agreement, will be used to engage children and deliver the

joint messages to the public.

As a part of their joint Country Programme with the government

of Oman, UNICEF work on improving education and increasing

awareness around specific child-related indicators to bolster

institutional capacity and knowledge to produce better outcomes for


Source: Oman News Agency