Nairobi, The Omani Products Exhibition (OPEX 2018) will be concluded at Kenyatta International Convention Centre in Nairobi, Kenya tomorrow (Thursday).

The four-day exhibition offers an ideal platform to explore potential opportunities to boost business relations between the Sultanate and Kenya. The event has successfully attracted Kenyan businessmen and investors who got familiarised with a variety of Omani products.

B2B meetings took place on the sidelines of the exhibition between the Omani businessmen and their Kenyan counterparts to highlight investment opportunities and discuss ways to strengthen partnerships and business cooperation.

Omar Muqaibal, Director General of Marketing and Media at the Public Establishment for Industrial Estates (PEIE), member of the OPEX Committee, stated that the promotional campaign that was organised prior to the event has played a great role in attracting significant number of visitors including businessmen, investors and consumers from Kenya’s various cities. The visitors got acquainted with a lineup of featured Omani products in the expo, Muqaibal said, adding: The exhibition also offers a great opportunity to raise awareness on the investment opportunities available in the industrial estates that fall under the umbrella of PEIE. Besides, PEIE officials have highlighted the recently announced new incentives offered by PEIE to the investors in order to attract major investments to the Sultanate.

On his part, Saif al-Ma’amari, Ithraa’s Director of Export Facilitation Department, member of the OPEX Committee, noted that the Omani products are enjoying great popularity in the foreign markets. In fact, Omani companies export to more than 135 countries. These exhibitions play a significant role in providing support for Omani companies to reach new markets, ink commercial and export deals, find commercial agents to distribute their products in the target markets, al-Ma’amari pointed out.

The participating companies hailed the role played by the OPEX Organising Committee through the undertaken efforts to explore new markets for the Omani products. Ali al-Abduwani, Business Development Manager at Voltamp Power, said, Participating in OPEX in Kenya is vital to our company in order to familiarise visitors from Kenya and its surrounding countries with our extensive range of power and distribution transformers, low voltage switchgears and packaged sub-stations using state-of-the-art technology at our manufacturing facilities in Suhar and Rusayl. With a capacity of 10,000 MVA, Voltamp has one of the largest facilities in the MENA region.

Ali al-Sarmi, Distribution Manager at Al Nasr Group of Companies, pointed out that the company’s participation in the exhibition aims at expanding in the African market. Al Nasr Group of Companies is one of the largest suppliers of Omani marble in the Middle East. The company is exporting to more than 40 countries worldwide and it aspires to further expand its export targets, al-Sarmi added.

This participation is a further boost to the Omani products and their spread in international markets. We are proud today to represent the Sultanate along with more than 80 companies in such international platforms. We should also hail the support received by our government represented by the Ministry of Commerce and Industry and OPEX Committee which are undertaking constant efforts to raise awareness on the Omani products in international arenas, commented Khalid al-Hosni, CEO of Titronic Middle East Company.

Zainab al-Shidi, Marketing Manager at Al Shumookh Plastic Products, emphasised that the participating companies have seen great interest from Kenyan business owners in Omani products and their high quality characteristics.

The 4-day exhibition is organised by a committee formed by the Public Establishment for Industrial Estates (PEIE), Public Authority for Investment Promotion and Export Development (Ithraa), and Oman Chamber of Commerce and Industry (OCCI). More than 80 Omani companies, a number of SMEs are participating in the exhibition, representing different sectors such as natural resources, metals, wood products, manufacturing products, furniture, foodstuffs, medical and pharmaceutical products, fertilisers, plastics, perfume, leather, logistics services, in addition to the participation of a number of related governmental bodies.

The series of OPEX events seek to diversify the export channels of Omani products, boost export relations and increase the volume of exports by providing the Omani exporters with the opportunity to introduce their products to new markets, and find commercial agents for distributing products in the foreign markets.

Source: Oman News Agency