Muscat, A meeting was held today to apprise the

Omani companies of the preparation updates for the upcoming Omani

Products Exhibition, which will be held during the period from 29th of

October to 1st of November, 2018 in Nairobi, Kenya.

Organised by a committee formed by the Public Establishment for

Industrial Estates (PEIE), Public Authority for Investment Promotion

and Export Development (Ithraa), and Oman Chamber of Commerce

and Industry (OCCI), the ninth edition of OPEX this year aspires at

exploring new opportunities for the Omani products in Kenya and its

neighbouring markets.

The meeting was organised in the presence of representatives of a

Kenyan exhibition organising company, which will contribute in

organising the event in Kenya.

Speaking at the meeting, Ayman bin Abdullah Al Hasani, Chairman

of OPEX Organising Committee, noted that this meeting comes in

preparation for the upcoming OPEX in Kenya to update the companies

on the participation procedures and the promotional tools that will be

utilised to boost the event’s organisation and increase the opportunities

for the Omani products in Kenya as well as its neighbouring countries.

A video was screened at the meeting to brief the attending Omani

companies on the life in Kenya in general and its growing economy in

particular.

The Kenyan organising company hosted a number of major regional

and international events in the last decade including events of United

Nations in addition to major sports events. The representatives of the

company emphasised on the historical relations between the Sultanate

and Kenya and the role that will be played by these relations in

marking a success on OPEX 2018. The attending Omani companies at

the meeting were acquainted with the event’s planning procedures

including marketing, advertising and PR in its traditional and modern

means, and the preparations for the B2B meetings that will take place

as part of the event.

The meeting also highlighted the variety of opportunities available

for the Omani products in the Kenyan market.

It should be noted that the Omani industrialists have chosen Kenya

to be the next destination for OPEX with the aspiration of exploring the

African market in general and the Kenyan market in particular,

especially that Kenya and its neighbouring countries enjoy promising

and dynamic markets, which will present a variety of opportunities for

the Omani industrialists in these markets.

It is worth mentioning that the series of OPEX events seek to

diversify the export channels of Omani products, boost export relations

and increase the volume of exports by providing the Omani exporters

with the opportunity to introduce their products to new markets, and

find commercial agents for distributing products in the foreign markets.

Source: Oman News Agency