Muscat, A meeting was held today to apprise the
Omani companies of the preparation updates for the upcoming Omani
Products Exhibition, which will be held during the period from 29th of
October to 1st of November, 2018 in Nairobi, Kenya.
Organised by a committee formed by the Public Establishment for
Industrial Estates (PEIE), Public Authority for Investment Promotion
and Export Development (Ithraa), and Oman Chamber of Commerce
and Industry (OCCI), the ninth edition of OPEX this year aspires at
exploring new opportunities for the Omani products in Kenya and its
The meeting was organised in the presence of representatives of a
Kenyan exhibition organising company, which will contribute in
organising the event in Kenya.
Speaking at the meeting, Ayman bin Abdullah Al Hasani, Chairman
of OPEX Organising Committee, noted that this meeting comes in
preparation for the upcoming OPEX in Kenya to update the companies
on the participation procedures and the promotional tools that will be
utilised to boost the event’s organisation and increase the opportunities
for the Omani products in Kenya as well as its neighbouring countries.
A video was screened at the meeting to brief the attending Omani
companies on the life in Kenya in general and its growing economy in
The Kenyan organising company hosted a number of major regional
and international events in the last decade including events of United
Nations in addition to major sports events. The representatives of the
company emphasised on the historical relations between the Sultanate
and Kenya and the role that will be played by these relations in
marking a success on OPEX 2018. The attending Omani companies at
the meeting were acquainted with the event’s planning procedures
including marketing, advertising and PR in its traditional and modern
means, and the preparations for the B2B meetings that will take place
as part of the event.
The meeting also highlighted the variety of opportunities available
for the Omani products in the Kenyan market.
It should be noted that the Omani industrialists have chosen Kenya
to be the next destination for OPEX with the aspiration of exploring the
African market in general and the Kenyan market in particular,
especially that Kenya and its neighbouring countries enjoy promising
and dynamic markets, which will present a variety of opportunities for
the Omani industrialists in these markets.
It is worth mentioning that the series of OPEX events seek to
diversify the export channels of Omani products, boost export relations
and increase the volume of exports by providing the Omani exporters
with the opportunity to introduce their products to new markets, and
find commercial agents for distributing products in the foreign markets.
Source: Oman News Agency