Muscat, Government and business are teaming
up to help more local companies boost their overseas sales at Ithraa's
Oman's Export Week (OEW19) during 27 - 31 October at Oman
Convention and Exhibition Centre.
Held under the patronage of Ahmed bin Hassan al-Dheeb,
Undersecretary of the Ministry of Commerce and Industry and
focussing on SMEs, OEW19 will give Omani enterprises access to
support from international and local experts with experience in over 50
countries, unlocking the chance to penetrate global markets and boost
The challenge to grow exports is a long-term one. While quick wins
are great and motivating, what we're striving for is sustained export
growth. This is definitely a marathon not a sprint, explained Ishaq al-
Busaidi, Ithraa's Director General for Marketing and Media, OEW19
He added, Since last year's Export Week, we've been
impressed with the way local businesses have taken on the export
challenge. The number of companies seeking export advice has
increased as has the number of firms participating in Ithraa-organized
international trade shows. To maintain this momentum and introduce
even more of our home-grown enterprises to the international arena,
we've organized OEW19.
Generously supported by SV Pittie Sohar Textiles and working
with key partners that include ASYAD, Madayn, Credit Oman, Riyada,
the Industrial Innovation Centre and the Oman Chamber of Commerce
and Industry (OCCI), OEW19 comprises five full-day workshops
covering M-commerce, product design, packaging, logistics, digital
marketing, finance and branding.
Al-Busaidi went on to discuss IMF research, which shows that
by 2050, emerging markets will likely dominate the majority of the
world's top 10 economies with China, India, Indonesia, Brazil and
Mexico looking set to rank alongside the US and EU.?He noted that
economic power will continue shifting towards emerging economies
and Omani businesses getting their global exporting strategy right will
It makes sense that local businesses will want to explore markets that
will dominate the global economy 20 years from now. Indeed, Oman's
future prosperity won't come from relying on the domestic market
alone. We want to make sure local businesses of all sizes and from all
sectors aren't just trading abroad but thriving there and competing
successfully with the best in the world, explained al-Busaidi.
Nasima al-Balushi, Ithraa's Director General of Investment and
Export said, It's vital that more local businesses expand into fast-
growing markets. We have made serious inroads, particularly across
the GCC and in India. We're also looking at Africa, taking a large trade
delegation in January 2020 to an Omani products trade show in
Rwanda. Ithraa is here to help Omani companies take advantage of the
wealth of business opportunities out there.
Al-Busaidi believed OEW19 will boost the confidence of local
firms, make exporting achievable, equipping them the tools, know-how
and insight needed to take their business global. We firmly believe
October's five-day program will help Omani businesses succeed
abroad, he said.
Through OEW19, participating companies can access practical
information on export topics, connect and engage with a range of
exporters and explore the latest international opportunities for their
business. In addition to accessing government advice, through
international trade advisors based at Ithraa, participants will also
receive support from marketing, branding, packaging, logistics, finance
and M-commerce experts.
Source: Oman News Agency