Muscat, The National Business Centre (NBC), an

initiative of the Public Establishment for Industrial Estates � Madayn,

organized today the 3rd Social Media Influencers Forum at the

Knowledge Oasis Muscat.

The forum aims at supporting and promoting the services of the

incubated companies at NBC and Riyada to various segments of the

society through the Omani social media influencers.

Speaking at the event, Nasser Al Malki, Director General of NBC,

briefed the audience on the vision of NBC in offering promising Omani

entrepreneurs a platform to develop their business ideas and advance

them into growing ventures.

On her part, Houda Al Battashi, Director of Admin and Financial

Affairs at NBC, commented that NBC, which operates under Madayn,

aims to create a supportive environment for the development and

growth of SMEs and reduce failure chances in the first three years of

their inception. The centre plays a role in sustaining the success of the

incubated companies through developing the owners of these

companies at practical and personal levels, Al Battashi pointed out.

She added that the gathering of the social media influencers stems

from the fact that they play a role in disseminating awareness in certain

topics through their own accounts or the accounts of the various

initiatives they manage. It is important to employ social media to

support the incubated and graduated companies from NBC in

particular and the SMEs in Oman in general, which shall contribute in

stimulating the growth of local businesses and advancing the national

economy, Al Battashi added.

A successful story of a graduated company from NBC was then

shared with the audience. Hilal Al Rawahi, founder of Al Salama Fire

Engineering Consultancy, stated that the company was established in

2014 to be one of the consultancies that are registered and approved

by the civil defence. The company is specialized in designing buildings

to meet the requirements of fire hazard prevention adopted by the

Directorate General of Civil Defence along with NFPA codes which are

used for life safety and protection of buildings from fire loss.

Source: Oman News Agency