Muscat, The National Business Centre (NBC),

which pertains to the Public Establishment for Industrial Estates

(PEIE), organized today the 2nd Social Media Influencers Forum at

NBC in the Knowledge Oasis Muscat (KOM).

The forum stems from the fact that social media influencers play an

important role in disseminating topics of importance to the society.

A number of Omani social media influencers attended the event and

were acquainted with the vision of the National Business Centre in

offering promising Omani entrepreneurs a platform to develop their

business ideas and advance them into growing ventures.

Briefing the audience, Mulkie Al Hashmi, Director of Marketing and

Media at NBC explained that the event aims at highlighting the role

played by Omani social media influencers in bringing to light various

topics of concern and advantage to the Omani society. This forum

shall contribute to underscore the objectives of the National Business

Centre to the society, in addition to promote and support the Small and

Medium Enterprises (SMEs) which are incubated in NBC and Riyada

incubator in particular and the SMEs in Oman in general, Al Hashmi

pointed out.

The event also included a discussion session on the impact of social

media platforms in the development of SMEs. The session featured

Muna bint Mahfudh al-Manthri, Media Adviser at the Public Authority for

Radio and Television, and Eng. Al Mukhtar al-Saifi, founder and owner

of Mstudio project.

The event also highlighted the success story of the Omani

entrepreneur Khalid al-Abri, founder of Ostool Al Bon.

Source: Oman News Agency