Muscat, The National Business Centre (NBC),
which pertains to the Public Establishment for Industrial Estates
(PEIE), organized today the 2nd Social Media Influencers Forum at
NBC in the Knowledge Oasis Muscat (KOM).
The forum stems from the fact that social media influencers play an
important role in disseminating topics of importance to the society.
A number of Omani social media influencers attended the event and
were acquainted with the vision of the National Business Centre in
offering promising Omani entrepreneurs a platform to develop their
business ideas and advance them into growing ventures.
Briefing the audience, Mulkie Al Hashmi, Director of Marketing and
Media at NBC explained that the event aims at highlighting the role
played by Omani social media influencers in bringing to light various
topics of concern and advantage to the Omani society. This forum
shall contribute to underscore the objectives of the National Business
Centre to the society, in addition to promote and support the Small and
Medium Enterprises (SMEs) which are incubated in NBC and Riyada
incubator in particular and the SMEs in Oman in general, Al Hashmi
The event also included a discussion session on the impact of social
media platforms in the development of SMEs. The session featured
Muna bint Mahfudh al-Manthri, Media Adviser at the Public Authority for
Radio and Television, and Eng. Al Mukhtar al-Saifi, founder and owner
of Mstudio project.
The event also highlighted the success story of the Omani
entrepreneur Khalid al-Abri, founder of Ostool Al Bon.
Source: Oman News Agency