Muscat, The Ministry of Tourism (MoT) is all set to
participate in five major international tourism exhibitions and gearing up
to organize several promotional programs in a number of tourism-
exporting countries during 2020.
This is as part of its efforts to promote the Sultanate's tourism
potentials and services and increase the share of tourism companies
and hotel establishments.
Among the most prominent international tourism exhibitions in which
the Sultanate will participate are the World Travel Market (WTM)
London and the Internationale Tourismus-B?rse (ITB) Berlin. In addition
to this, the ministry will organize workshops and events in a number of
tourism exporting markets, in a bid to explore tourism markets.
Anwar bin Said al-Balushi, Acting Director of Events at the Ministry
of Tourism, said that the Sultanate's presence in international tourism
forums is important for promotional purposes. These international
events attract a large number of exhibitors and visitors from all over the
world. They represent world's tourism industry, travel companies,
airlines, investors, government and private institutions and
representatives of relevant international organizations.
He pointed out that participation in international exhibitions help in
getting acquainted with the latest developments in the tourism sector
and learn from the world experiences for the advancement of the
sector. It also provides investors an opportunity for exchanging ideas
He said that the ministry will conclude its series of participation in
foreign exhibitions for this year with the World Travel Market Exhibition,
to be held between November 4 and 6. More than 21 tourism
establishments, including a number of small and medium enterprises
will be participating in the exhibition.
He added: The Sultanate will also participate in the ITB Berlin
2020 for which it was declared official partner. This will provide the
Sultanate an opportunity for wider promotions in the exhibition, social
media platforms, publications, and lounges of the largest exhibition of
The Sultanate's participation in international exhibitions aims at
introducing and promoting new tourism products and services in the
Sultanate. This will help increase the share of Omani companies and
institutions in the targeted markets, and improve relations with Omani
tourism institutions and tourism agents in these markets. It will further
enhance the image of the country as a major tourist destination in the
foreign markets. The Sultanate will also attend workshops and
conferences held on the sidelines of the exhibition.
Al Balushi explained that the Sultanate will participate in about five
international tourism exhibitions in 2020. They are ITB Berlin, ATM,
SeaTrade, IMEX and WTM. It will also participate in three mobile
workshops to be held in the Republic of China, Saudi Arabia and the
He said: "The ministry is in the process of organizing camping
exhibition for tourist companies specialized in tours and camping. This
will help in bringing the tourists and tour and camping companies
together. This step will also help in increasing the number of tourists
and tourist groups interested in camping from inside and outside the
Among the activities of the winter season is Spartan Reis
International event. It is one of the largest events organized in the
Sultanate in cooperation with the Spartan Reis Arabia and Shad
United. It will be held in the Governorate of Muscat in Jabal Al Sifah on
November 15 and 16. Thousands of participants from inside and
outside the Sultanate are expected to attend the event. It is also a
challenge for novice and professional competitors to showcase their
maximum physical potential and test their endurance.
The number of participants in the event during the previous season
was 2500. It is expected to increase to 3,000 this year.
Al Balushi added that the astronomical camp will be held on
December 26, in cooperation with the Oman Astronomical Society, to
observe an astronomical event called "annular solar eclipse", a rare
astronomical event which did not take place in 118 years. It will not be
repeated before 83 years.
Muscat Eat3 will be the second edition of the festival meant for
reviving Omani folk and traditional cuisines, in addition to many
delicious dishes from all over the world. The event will take place at Al
Mouj Golf Course, where the main festival will be accompanied by an
Omani food festival. It will be a three-day event to be held on
November 14-16. There will also be a three-day festival of food carts
on November 28-30. The main event "Muscat Eat3" will be held on
December 5 -7. It will also include theater show full of events,
competitions and artistic performances. The number of visitors to this
festival will reach 40,000.
In 2020, Iron Man event will be held in cooperation with the Middle
East Modern Triathlon Company. It is an event which combines three
sports, swimming for 2 km, bicycles ride for a distance of about 90 km
and running for ten kilometers. Women will also participate in an event
called Iran Woman.
Source: Oman News Agency