London, After two sessions in which box office
was down by almost two thirds on the equivalent weekends from 2017,
the UK market has bounced back. Soaring temperatures continue to
present a challenge, but it helped enormously that the weekend saw
the arrival of a title that audiences definitely wanted to see: Incredibles
2. And it didn’t hurt that England had exited the World Cup, reducing
TV audiences for Sunday’s final.
Incredibles 2 opened with Pound 9.52m from 664 cinemas, and
Pound 9.65m, including previews. This compares with Pound 6.26m, and Pound 9.75m
including significantly heftier previews, for the original Incredibles
movie in November 2004, the British Guardian newspaper reported.
Source: Oman News Agency