Bank Muscat Highlights Customer-centric Focus across Largest Branch Network

Muscat, Bank Muscat hosted a special media

event to highlight its positioning as the bank of first choice with the

largest network of branch operations contributing to the country’s

progress and development. Saleh al-Maaini, AGM � Interior Region

Branches, led the senior bank officials present on the occasion at Burj

Al Sahwa branch. The media event comes in line with the Bank’s vision

‘To serve you better, everyday’ and commitment to banking service

excellence.

Renowned for top-notch customer service, Bank Muscat accords

priority for building strong relationship with customers. With the widest

reach and the largest network of over 140 branches spread across the

Sultanate, Bank Muscat meets the expectations of customers at the

grassroots level. The expanding branch network and alternative digital

channels reflect the commitment to offer banking convenience at the

doorstep of customers. The bank has 90 branches in the interior

regions and 54 branches in the capital region. The expanding branch

network, especially in areas where developmental activities are gaining

momentum, highlights Bank Muscat’s commitment to the country’s

future development.

Saleh Al Maaini said: Over the past 36 years, Bank Muscat has

achieved steady and significant growth to emerge as the leading

financial institution in Oman. Presently, the customer base of the bank

exceeds 2 million. Setting new benchmarks, Bank Muscat offers the

complete range of banking products and services through the network

of branches across the length and breadth of Oman. The sophisticated

banking experience stems from the right mix of traditional and

electronic channels.

Saleh Al Maaini added: Bank Muscat is progressing well on

track with clarity on its dynamic vision, values and strategy, which have

helped in distinguishing itself in banking excellence. Focused on its

customer-centric strategy, the bank remains committed to seizing every

opportunity to be involved in the Sultanate’s economic growth and

sustainable development by creating opportunities for individuals and

businesses to grow and prosper.

Bank Muscat is the first bank in Oman to launch a state-of-the-

art biometric system compatible with the national identification card

(NID). The biometric identification system available across the network

of branches provides the latest solutions in national identity for banking

transactions. Aimed at improving efficiency and speed of transaction

processing, the NID enables accurate data capture for banking

transactions, especially when opening new accounts. In line with the

e-Government initiative, the facility is faster, convenient and risk free for

secure banking transactions.

Bank Muscat has achieved 100 per cent Omanisation in branch

operations, giving priority for Omanis to occupy all key positions. The

bank’s human resources strategy is notable in maintaining gender

diversity as 48 per cent of employees are women holding various

positions. Bank Muscat reckons its competent people as key strength

and is focused on equipping them to make vital contributions to the

bank’s growth and success. The bank plays a prominent role in the

development of Omani talent and is committed to investing in

improving their skill and expertise.

Source: Oman News Agency