Salalah, 12 Aug (ONA) — The Arab Media and Sustainable
Tourism Conference began in Salalah today under the patronage of
Mohammed bin Salim al-Toobi, Minister of Environment and Climate
Affairs. Present at the opening ceremony of the conference were Dr.
Abdulaziz Othman al-Twaijri, Director-General of the Islamic
Educational, Scientific and Cultural Organization (ISESCO) and
tourism officials from inside and outside the Sultanate.
The conference was organised by the Arab Center for Tourism
Media (ACTM), in cooperation with the Ministry of Tourism and Dhofar
Municipality. Academics and media professionals from various Arab
media means took part in the conference.
Dr. Sultan bin Khamis al-Yahya’ee, Chairman of ACTM,
delivered a speech during which he stressed the importance of the
conference, which represents an important part of the activities of
ACTM, in addition to the significant role of Arab tourism information to
make the most of the enormous tourism potentials at the Arab level.
Dr. Taleb al-Rifai, former secretary general of the World Tourism
Organization, highlighted in his speech the role of tourism media in
promoting community awareness of the true understanding of tourism,
travel and comprehensive development. He affirmed the continued
growth of the tourism and travel sector despite the challenges facing
them. He also pointed out that tourism and travel contribute to
enriching the world’s cultural diversity.
Princess Diana Firas, Chairperson of Petra National Trust and
UNESCO Goodwill Ambassador for Cultural Heritage highlighted the
efforts of Petra National Trust to preserve the cultural, archaeological
and environmental heritage of Petra and the surrounding areas,
stressing the efforts of ACTM in highlighting the Arab tourism
The conference included two sessions. The first session dealt
with “Contribution of the Arab Media in Tourism Promotion and
Attractions and Responsibility Frameworks”. The second session dealt
with “Tourism Crisis Management in light of the Economic and Political
Changes”. The sessions were attended by academics and media
professionals from various Arab media means.
The conference is organised on the occasion of the 10th
anniversary of launching the Arab Center for Tourism Media, which
seeks to prepare Arab media cadres that can market and promote Arab
tourism to support tourism among the Arab countries.
Source: Oman News Agency