Salalah, 12 Aug (ONA) — The Arab Media and Sustainable

Tourism Conference began in Salalah today under the patronage of

Mohammed bin Salim al-Toobi, Minister of Environment and Climate

Affairs. Present at the opening ceremony of the conference were Dr.

Abdulaziz Othman al-Twaijri, Director-General of the Islamic

Educational, Scientific and Cultural Organization (ISESCO) and

tourism officials from inside and outside the Sultanate.

The conference was organised by the Arab Center for Tourism

Media (ACTM), in cooperation with the Ministry of Tourism and Dhofar

Municipality. Academics and media professionals from various Arab

media means took part in the conference.

Dr. Sultan bin Khamis al-Yahya’ee, Chairman of ACTM,

delivered a speech during which he stressed the importance of the

conference, which represents an important part of the activities of

ACTM, in addition to the significant role of Arab tourism information to

make the most of the enormous tourism potentials at the Arab level.

Dr. Taleb al-Rifai, former secretary general of the World Tourism

Organization, highlighted in his speech the role of tourism media in

promoting community awareness of the true understanding of tourism,

travel and comprehensive development. He affirmed the continued

growth of the tourism and travel sector despite the challenges facing

them. He also pointed out that tourism and travel contribute to

enriching the world’s cultural diversity.

Princess Diana Firas, Chairperson of Petra National Trust and

UNESCO Goodwill Ambassador for Cultural Heritage highlighted the

efforts of Petra National Trust to preserve the cultural, archaeological

and environmental heritage of Petra and the surrounding areas,

stressing the efforts of ACTM in highlighting the Arab tourism

components.

The conference included two sessions. The first session dealt

with “Contribution of the Arab Media in Tourism Promotion and

Attractions and Responsibility Frameworks”. The second session dealt

with “Tourism Crisis Management in light of the Economic and Political

Changes”. The sessions were attended by academics and media

professionals from various Arab media means.

The conference is organised on the occasion of the 10th

anniversary of launching the Arab Center for Tourism Media, which

seeks to prepare Arab media cadres that can market and promote Arab

tourism to support tourism among the Arab countries.

Source: Oman News Agency