Seattle, In its hunt for content, Amazon Prime Video has turned to Nigeria, where it has secured key deals with studios that could shake up business in Africa’s most prolific filmmaking hub.

In recent months, the US giant has signed exclusive streaming agreements with Inkblot Productions and Anthill Studios, which say the deals will, the CNN reported.

Chinaza Onuzo, co-founder of Inkblot Productions, the studio behind domestic hits “The Wedding Party” and “Up North,” said the company has signed a three-year licensing deal running through to 2024. The deal will see Inkblot’s upcoming releases move onto Amazon’s platform after showing in cinemas.

“This allows us to plan long-term,” Onuzo said. Instead of film-by-film commissioning, the company is looking at possible intellectual property deals and franchise potential in Inkblot’s existing titles.

Anthill Studios produces original features and animation, releasing titles including “Prophetess” and “Day of Destiny” (the latter a co-production with Inkblot). Its films will also appear on Prime Video after a theatrical window, in a multi-year agreement.

” We jumped at the deal,” says founder and creative director Niyi Akinmolayan. “We’ve practically doubled the size of our budgets, we’ve become a lot more ambitious with the kind of stories we want to tell.”

Source: Oman News Agency