Salalah, The 8th GCC Conference on the

development of human resources productivity, entitled “Innovation and

Utilisation of Technology to Enhance Productivity,” kicked off at the

Crowne Plaza Hotel Salalah today under the patronage of Sheikh

Sa’ad bin Mohammed al-Mardhof al-Sa’adi, Minister of Sports Affairs.

The opening of the two-day conference included a presentation

on the future of business and institutions and their impact on

productivity, as well as giving lectures by officials and experts from

inside and outside the Sultanate, presenting experiences and success

stories for local and international institutions on innovation and


The conference will discuss a range of topics including

“Creative Thinking and Self-Development to Develop Productivity” and

“The Role of Human Cadres Integration in Increasing Productivity,” as

well as reviewing “Technology in Human Resources and Job

Performance” and “Promoting Social Development through Happiness

Programmes at Work”.

The conference will also review “The Role of Values in Increasing

Employee Productivity” and “Missing Links in the Human Resources

Development,” in addition to discussing “Employing Social Media and

Digital Marketing to Stimulate Productivity” and reviewing “Reflection of

Productivity on the National and Institutional Economy”.

Source: Oman News Agency