Muscat, The 6th Annual Customer Service Conference kicked off today. It is known as Amazement Revolution in customer service and the strategies necessary to achieve amazement in customer service, in addition to the six steps to focus on the enterprise environment and how to achieve excellence in service and familiarizing with the difference between customer satisfaction and loyalty.

The event was held under the patronage of Sayyid Salim bin Musallam al-Busaidi, Undersecretary of the Ministry of Civil Service for Administrative Development Affairs.

The conference, which was organized by the Ministry of Civil Service, in cooperation with Al Assayel Event Management to expand and develop communication skills to easier reach more customers and instill the amazement culture in the institution, in addition to providing practical applications in how to impress the client.

The conference highlights the best practices in excellence in customer service to reach their level of amazement with the sessions offered by Buddy Rice.

The conference discussed the amazement journey, customer culture, and ways to achieve the client culture concept to reach amazement. It also discussed the six main steps to focus on the client culture and the importance of quality of service in the steps of the client by using Reliability, Assurance, Tangibles, Empathy, Responsiveness (RATER) theory to enhance the quality of services and moments of truth and amazement.

The conference discussed excellence in customer service in the public and private sectors. It also discussed global and local success stories that include the ten amazement moments of customer service excellence, customer comfort principles, challenging moments in customer service and innovation in customer delight.

Source: Oman News Agency